March 10, 2010 --- From the earliest of times, the phrase, "Beauty is in the eye of the beholder," has been interpreted in an assortment of ways. A common interpretation is that only you can determine what you perceive to be beautiful. The beauty of the latest procedure, performed exclusively at Physicians Regional Healthcare System, is in its preservation of the patient's beauty by eliminating the need for an incision and subsequent scarring on the neck of those requiring a thyroidectomy.